Archive - March 20, 2018

Women: Use Your Clout as a Consumer

Women: Use Your Clout as a Consumer

Recently, CNN reported, “SnapChat stock loses $800 million after Rihanna responds to offensive ad,” one that she said made light of domestic violence. That startling monetary loss came not because this celebrity stopped patronizing them herself but because she also asked her fans to drop Snapchat as well.

While everyone does not meticulously research the retailers and service providers that get their dollars,  more people are paying attention to the stances the businesses they patronize take on certain issues. You can use your clout as a consumer to express your views on political and social issues, especially if …

Read More

Copyright 2014   About Us   Contact Us   Our Advisors       Login