Have you ever bought an investment, only to see it slowly decline in value? Or do you currently own an asset worth half the price you paid for it? If you answered yes to either of these questions, don’t worry, you’re not alone. You see, our personal experiences, emotions, and attitudes impact our investment decisions much more than we realize. Our unwillingness to sell that losing stock is not because of flawed investment analysis, but rather as human beings, we have a difficult time separating our emotions from personal investment decisions. This is something economists call behavioral finance.
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